D2.3 Intermediate Infographic Report on Projects Value Proposition

D2.3 Intermediate Infographic Report on Projects Value Proposition

Project Acronym I3
Grant Agreement Number 688541
Project Full Title I3 Impact Innovate Invest
Document Type Deliverable
Document & WP No. D2.3 WP2
Document Title Intermediate Infographic Report on Projects Value

Proposition

Partner iMinds, Eurokleis, T6ECO
Release date 22nd February 2017

 

Review status Action Person Date
Quality Check Simona De Rosa 22.02.17
Internal Review
Distribution Public

 

Revision history
Version Date Modified by Comments
V1.0 15.02.17 Francesco Bellini, Iana Dulskaia, EK Version1.0

 

Statement of originality:

This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgment of previously published material and of the work of others has been made through appropriate citation, quotation or both.

Table of Contents

List of Figures ………. 7

Executive summary ………. 8

  1. Introduction ………. 9
  2. Value Proposition Canvas ………. 10
  3. ICT-19 projects’ value proposition ………. 12

2.1 MediaScape ………. 13

Type of Activities ………. 13

Type of ICT ………. 13

Target Audiences ………. 13

Services or Products offered ………. 14

2.2 TV-Ring ………. 14

Type of Activities ………. 14

Type of ICT ………. 14

Target Audiences ………. 14

Services or Products offered ………. 14

2.3 FORWARD ………. 15

Type of Activities ………. 15

Type of ICT ………. 15

Target Audiences ………. 15

Services or Products offered ………. 15

2.4 COMPEIT ………. 15

Type of Activities ………. 16

Type of ICT ………. 16

Target Audiences ………. 16

Services or Products offered ………. 16

2.5 CrowdRec ………. 16

Type of Activities ………. 16

Type of ICT ………. 17

Target Audiences ………. 17

Services or Products offered ………. 17

2.6 ICoSOLE ………. 17

Type of Activities ………. 17

Type of ICT ………. 17

Target Audiences ………. 17

Services or Products offered ………. 17

2.7 NUBOMEDIA ………. 18

Type of Activities ………. 18

Type of ICT ………. 18

Target Audiences ………. 18

Services or Products offered ………. 18

2.8 UCN ………. 19

Type of Activities ………. 19

Type of ICT ………. 19

Target Audiences ………. 19

Services or Products offered ………. 19

2.9 BRIDGET ………. 19

Type of Activities ………. 19

Type of ICT ………. 19

Target Audiences ………. 20

Services or Products offered ………. 20

2.10 REVEAL ………. 20

Type of Activities ………. 20

Type of ICT ………. 20

Target Audiences ………. 20

Services or Products offered ………. 21

2.11 SAM ………. 21

Type of Activities ………. 21

Type of ICT ………. 21

Target Audiences ………. 21

Services or Products offered ………. 21

2.12 HBB4ALL ………. 22

Type of Activities ………. 22

Type of ICT ………. 22

Target Audiences ………. 22

Services or Products offered ………. 22

2.13 ACTION-TV ………. 22

Type of Activities ………. 23

Type of ICT ………. 23

Target Audiences ………. 23

Services or Products offered ………. 23

2.14 2-Immerse ………. 23

Type of Activities ………. 23

Type of ICT ………. 23

Target Audiences ………. 24

Services or Products offered ………. 24

2.15 MPAT ………. 24

Type of Activities ………. 24

Type of ICT ………. 24

Target Audiences ………. 24

Services or Products offered ………. 24

2.16 VisualMedia ………. 25

Type of Activities ………. 25

Type of ICT ………. 25

Target Audiences ………. 25

Services or Products offered ………. 25

2.17 ImmersiaTV ………. 25

Type of Activities ………. 25

Type of ICT ………. 26

Target Audiences ………. 26

Services or Products offered ………. 26

2.18 InVID ………. 26

Type of Activities ………. 26

Type of ICT ………. 26

Target Audiences ………. 26

Services or Products offered ………. 26

2.19 COGNITUS ………. 27

Type of Activities ………. 27

Type of ICT ………. 27

Target Audiences ………. 27

Services or Products offered ………. 27

2.20 i3 ………. 27

Type of Activities ………. 27

Target Audiences ………. 27

Services or Products offered ………. 28

  1. Infographic report of value proposition ………. 28
  2. Conclusions ………. 35

List of Figures

Figure 1 Business Model Canvas ………. 10

Figure 2 Value proposition canvas ………. 11

Figure 3 Projects by sector 1 ………. 30

Figure 4 Projects by sector 2 ………. 31

Figure 5 Projects by technological trends ………. 32

Figure 6 Projects’ customers 1 ………. 33

Figure 7 Projects’ customers 2 ………. 34


Executive summary

This document provides an insight on Value proposition in general and on ICT-19 projects infographic report on their value proposition in particular. In this document the meaning of the Value Proposition Canvas (VPC) is described. The VPC contains questions and sections that permit users of the canvas to think through the customer experience. There are two sections that are included in the VPC: product and customers. According these two sections i3 team provided the infographic report on value proposition of ICT-19 projects. This activity should have been done by using the Self-Assessment Toolkit after having completed the first round of projects’ self-assessment. However, due to the engagement problems with projects the SAT was not fully deployed yet and the i3 team decided to use adopt the desk research methodology in order to reach the expected goal. In order to provide an insight on the customer segment the i3 team has studied the ICT-19 websites and available documentation. The information gathered on the projects’ home pages and documentation provided on the NEM portal permits to develop infographic report on ICT-19 projects value proposition. The infographic report were built in line with the NEM Strategic Research and Innovation Agenda (SRIA) that provides the main sectors in which media companies operate, and the technological cluster that they are part of.


 

1.          Introduction

This deliverable provides an intermediate infographic report on projects value proposition. This activity is a part of Work package 2 “Amplify Business and Technology Readiness”. The document provides an insight on Business Model Canvas in general and the Value Proposition Canvas in particular. The VPC contains questions regarding two segments: product and customers. The product section, in its turn, includes:  feature (it is a factual description of how the product works), benefit (it is what the product does for the customer) and experience (it is the way that possessing the product makes the customer feel). The customer section contains: wants (the emotional drivers of decision-making that customers want to be, do or have), needs (rational things that the customer needs to get done), fears (what does not permit customer to buy a product), substitutes (the products that your competitors provides).

The document is organised as follows: Chapter 2 provides general information on Business Model Canvas and Value Proposition Canvas, Chapter 3 gives the insight on ICT-19 projects activities and its users, Chapter 4 provides the infographic report on ICT-19 projects’ value proposition. The document finalises by the main conclusions.


2.          Value Proposition Canvas

The Value Proposition Canvas represents a plug-in tool to the Business Model Canvas (BMC). It helps to design, test, and build a company’s Value Proposition to Customers in a more structured and thoughtful way, just like the Canvas assists in the business model design process in general.

Figure 1 Business Model Canvas

The Business Model Canvas with its 9 building blocks focuses on the general picture of a business, while the Value Proposition Canvas (VPC) is stressed on two of those building blocks such as the Value Proposition and the Customer Segment, which are described in more details bellow. VPC permits to analyse the “fit” between Value Proposition and Customer Segment. The tools work best in combination. One does not replace the other.

Figure 2 Value proposition canvas

The VPC contains questions and sections that manoeuvre users of the canvas into thinking through the customer experience.

The product section uses the widely accepted marketing syntax of features and benefits with the addition of experience. The product sections include:

  • Features– A feature is a factual description of how the product works. The features are the functioning attributes of the product. The features also provide the ‘reasons to believe’. Many marketers deride the importance of features because features are no longer a point of difference in most marketing. However, for technology products and innovative new services the features can still be important.
  • Benefits– A benefit is what the product does for the customer. The benefits are the ways that the features make your customer’s life easier by increasing pleasure or decreasing pain. The benefits of the product are the core of your value proposition. The best way to list out the benefits of the product is to imagine all the ways that this product makes your customer’s life better.
  • Experience– The product experience is the way that possessing the product makes the customer feel. It’s the sum total of the combined features and benefits. Product experience is different to features and benefits because it’s more about the emotional reasons why people buy this product. The product experience helps identify the market positioning and brand essence that is usually built out of the value proposition.

The customer section draws on neuro-linguistic programming and psychology research into motivation. It focuses less on “pains” and “gains” because people can be motivated by both pains and gains in different ways. The customer empathy sections include:

  • Wants– The emotional drivers of decision-making are things that customers want to be, do or have. Our wants are usually conscious (but aspirational) thoughts about how we’d like to improve our lives. They sometimes seem like daydreams but they can be powerful motivators of action. The wants speak more to the pull of our hearts and our emotions.
  • Needs– The customer’s needs are the rational things that the customer needs to get done. Interestingly, needs are not always conscious. Customers can have needs that they may not know about yet. Designers call them “latent needs “. The needs speak more to the pull of our heads and rational motivations.
  • Fears– The dark side of making a decision is that it carries fear. Fear of making a mistake, fear of missing out etc. Fears can be a strong driver of purchasing behaviour and can be the hidden source of wants and needs. Customer fears are often the secret reason that no one is buying your product. For any product there is a secret “pain of switching“. Even if your product is better than the competition, it might not be a big enough improvement to overcome the inertia of the status quo.
  • Substitutes– These aren’t the obvious competitors, instead look for the existing coping behaviours. No matter how much better your product is than the competition, if it isn’t better than the existing solutions then you don’t have a real world value proposition.

A key finding from the process of mapping a value proposition is often that the developers don’t have enough information to answer this section. That is why it can be a case to adopt a lean startup approach and to get out of the building to ask existing customers and potential customers about their wants, needs and fears.


3.          ICT-19 projects’ value proposition

As it was stated by the European Commission “The media and content sector is driven more and more by the use of technology and new business models, new ways of interaction, consumption and expression are appearing in the rise of the digital era. Europe’s media sector is strong in creating content. It is embracing new technologies and investing in innovation to benefit from the digital market. However, the sector has to become even more tech savvy as competition is growing from global players that are particularly strong at technological innovation. The challenge is to make the best use of technology for reaching out to new audiences, adapting to the digital era and thriving in the connected Digital Single Market[1]”. The following subparagraphs will describe the ICT-19 projects activities, products and services, customers and the type of ICT provided by doing desk analysis.

2.1 MediaScape

Dynamic Media Service Creation, Adaptation and Publishing on Every Device

Type of Activities

MediaScape[2] researches a standardised approach for advanced connected services, converging TV, PC and Mobile. This helps broadcasters to provide a socially engaging experience across multiple screens for broadcast and streamed content, and associated applications in order to provide more consistent multi-device and multi-user media services. Concretely, it works on design and specification, on connection and synchronisation and multi-device authentication, on adaptive multi-device applications and on underlying standardisation

Type of ICT

HTML5 is at the core of the project. The focus is on technology to realise dynamic multi-device, multi-user service adaptation, seamless hybrid broadcast-internet synchronisation, the authentication and dynamic association. Based on this, TV can be embedded in a wider HTML5 ecosystem, including broadcast easily as a new type of resource. Working with HTML5 for video, audio and real-time web applications make it easier to create applications for all devices.

Target Audiences

The project targets three audience groups. First, the end user, enabled to use different devices and different content simultaneously. Second, the broadcaster, provided with real-time delivery and synchronisation of media contents and applications across devices, eliminating them the need for the creation and maintenance of different developments for these kind of services. Third, for developers and service providers standardization and interoperability eliminating the limits set by TV’s proprietary and vendor specific technologies.

Services or Products offered

APIs, Applications, java-script libraries, sequencer (generic mechanism for timing sensitive execution in multi-device applications), User-interface engine library, Adaptation engine, Module for dynamic pairing of resources, Data synchronisation, Cross-platform authentication.


2.2 TV-Ring

Testbeds for Connected TV services using HbbTV

Type of Activities

TV-Ring[3] works internet-based TV and the delivery of additional services and contents on top of traditional broadcasting suggesting how linear TV providers can adapt to new user requirements and start to produce transmedia content for the so called connected TVs.

It demonstrates innovative applications in 3 pilot regions in Germany, the Netherlands and Spain, their concrete commercial and technical benefits. It accelerates the market uptake of the HbbTV standard. And it increases visibility and awareness of Connected TV.

Type of ICT

TV-Ring works on connected TV and internet-based television. All devices (TVs, computers, smartphones, tablets) can be used for the consumption of visual media and are thus part of the project. Underlying are HbbTV platforms, NGA network infrastructures and dynamic adaptive streaming via HTTP (MPEG-DASH). Based on HbbTV, using the combination of broadcasting and additional content streamed over NGA network infrastructures (Next Generation Access networks).

Target Audiences

The project targets primarily professional users such as broadcasters, program makers and app developers. Indirectly, it addresses end-users for an improved media consumption experience.

Services or Products offered

HbbTV application that connects all devices in a network to one master device, offering a service that provides cross-device content, additional content (behind-the-scene clips, video and audio interviews or personal fact-sheets of the show’s actors) and new perspectives including replays, different camera angles, close-ups and additional footage; Intelligent recommendation engine; High-quality multi-camera HD video services over HbbTV.


2.3 FORWARD

Framework for a EU-wide Audiovisual Orphan Works Registry

Type of Activities

FORWARD[4] establishes a Pan-European system for audiovisual rights assessment and orphan works (protected by copyrights without an identifiable author/rights holder). This facilitates availability, e.g. for digitisation projects. Rights clearing for AV works is a complex process while, at the same time, the resources of archives in identifying and locating rights holders are limited.

The project creates permanent registries, coordinates with other European initiatives, defines system requirements, analyses existing data to define rights statuses, harmonises right status definitions across Europe, supports Europe’s Film Heritage Institutions, establishes a network of national clearance centres, ensures the interoperability with other systems, and develops a sustainable business model.

Type of ICT

FORWARD develops a European wide data platform for harvesting and processing data on audiovisual rights statuses.

Target Audiences

FORWARD targets relevant stakeholders. Direct beneficiaries are legal bodies (not individuals), such as publicly accessible libraries, educational establishments, museums, archives, film or audio heritage institutions and public service broadcasting organisations. Also external users can have limited access to the system.

Services or Products offered

FORWARD intends to offer an EU wide, automated system to assess rights’ statuses for all types of audiovisual works, including orphans. The system can search and process information necessary to define rights statuses. Users have clear information on whether a work is in public domain or in-copyright, and in this case, whether it is orphan, and under which conditions it can be used across Europe.


2.4 COMPEIT

COnnected Media and Presence from European Institute of Technology

Type of Activities

COMPEIT[5] provides features of mediated presence in an easy to use manner through internet-based distribution providing interactivity and integration with virtual, mixed and augmented reality. It is enabled by new web technologies and a proliferation of devices for audio, video and tangible interaction. It establishes the infrastructure for prototyping and piloting, the “experience lab”, where developers and users can try out next-generation interactive media production and consumption, exploring products and services, online with little or no cost and effort.

Type of ICT

The COMPEIT platform consists of two main frameworks: Media framework based on the Kurento multimedia processing framework and Tangible framework based on the Bitverse communication framework.

Target Audiences

It was not possible to define the target audience.

Services or Products offered

COMPEIT creates a Cloud Platform with a multimedia processing framework and a data management framework, a web-based system and liquid web applications for highly interactive, personalised, shared media experiences. These features include: “Shared Experience with Tangible Interaction” enables audiences to enjoy enhanced live media together, complemented by interactive games; “Broadcast Presence Studio” mixes live media with web-based content; “Mixed-Reality Interaction” is a web service where content generated by the Broadcast Presence Studio service can be mixed into the viewer’s physical environment using ambient devices.


2.5 CrowdRec

Crowd-powered recommendation for continuous digital media access and exchange in social networks

Type of Activities

CrowdRec[6] uses crowdsourcing, input and feedback from a wider community, to create a reciprocal relationship between users and content. Stream Recommendation, the real-time combination of information from collection, context, user interaction and user; Crowd Engagement, creating symbiosis between users and content that activates users to contribute; Deployment and Validation in user trials.

Type of ICT

CrowdRec provides algorithms that combine crowdsourcing and recommendation to achieve a new generation of social smartfeeds for access and exchange of digital media in social networks.

Target Audiences

CrowdRec targets business users, such as social networks and recommender system vendors.

Services or Products offered

Recommender system that are context-aware, resource-combining, interactive, scalable.


2.6 ICoSOLE

Immersive Coverage of Spatially Outspread Live Events

Type of Activities

ICoSOLE[7] enables users to experience live events which are spatially spread out (e.g. Festivals, marathons, parades, etc.), combining high-quality spatial video and audio and user generated content. It integrates professional and consumer content, based on metadata and content analysis.

Type of ICT

The core is a platform for a context-adapted hybrid broadcast-Internet service, live content streaming between diverse devices and a variety of sensors, ranging from mobile consumer devices over professional broadcast capture equipment to panoramic and/or free-viewpoint video and spatial audio. Also methods for streaming live high-quality audiovisual content from mobile capture devices to content acquisition, processing and editing services will be developed. Methods for fusing visual and audio information into a Format agnostic data representation are developed, which enable rendering video and audio for virtual viewer/listener positions.

Target Audiences

ICoSOLE targets the broadcasters of such events and indirectly also end-users.

Services or Products offered

ICoSOLE offers tools for media production, to select, configure and review content sources being used; to capture, extract and annotate metadata during the production process and to integrate this throughout the entire production chain to the end user. Content will be provided via broadcast, enhanced by additional content transported via broadband and novel interaction possibilities for second screen and web consumption. The content will also be provided in an adapted form to mobile devices, with specific location-based functionalities for users.


2.7 NUBOMEDIA

Open source cloud for real-time multimedia communications

Type of Activities

NUBOMEDIA[8] provides infrastructure for interactive multimedia communication development for non-expert users, the creation and maintenance of being too expensive for most many companies, who do not want to use existing private and proprietary solutions (e.g. Skype, Google Hangouts or Apple FaceTime). This enables to create customised mass-scale services supporting new features such as augmented reality, computer vision or multisensory information integration. It behaves as a single virtual super-computer encompassing all the available resources of the physical network.

Type of ICT

At the core of NUBOMEDIA is an elastic Platform as a Service (PaaS). It is based on a simple to use and intuitive API usable on most client platforms such as smartphones and browsers. The infrastructure is available under open source software licenses.

Target Audiences

NUBOMEDIA primarily targets European companies and in particular numerous SMEs, that could improve competitiveness and innovation capability if they can create and maintain, without large investments, their specific-purpose interactive multimedia infrastructures in areas such as security, training, e-Health, CRM, ERPs, TV production and broadcasting, logistics, games, social networks.

Services or Products offered

The project offers a cloud platform in a PaaS fashion, specifically designed for hosting interactive multimedia services. It exposes to developers’ APIs for creating media pipelines: chains of elements providing media capabilities such as encryption, transcoding, augmented reality or video content analysis, which allow building arbitrarily complex media processing for applications.


2.8 UCN

UserCentricNetworking

Type of Activities

UCN[9] contributes to connected media services, improved content recommendation and delivery frameworks by taking into account rich user context information. User information is leveraged to store, discover and deliver content in the most optimal conditions at any time, for a given user in a specific context. The project a personal information hub for storing and managing personal and contextual user data under the sole control of the user, linked to data collectors that collect and store a wide variety of rich contextual data.

Type of ICT

UCN works on data collection methodologies and mechanisms to obtain rich user data, data collectors adding semantics to raw data, context-aware recommendations, security and privacy mechanisms. It intends to aggregate and bridge the wide variety of technologies underlying the end-user’s services and digital content in the home network and the Internet

Target Audiences

The end-user is the primary target of UCN.

Services or Products offered

UCN offers a personal information hub. Based on this it offers a personalised digital media delivery and content discovery platform with focus on privacy (privacy preserving data exchange technologies). It offers content recommendation mechanisms using rich end user profiles.


2.9 BRIDGET

Bridging the gap for enhanced broadcast

Type of Activities

BRIDGET[10] develops links from broadcast programmes to external interactive media elements. in the fields of news, films, tourism, virtual media and edutainment.

Type of ICT

The project develops a hybrid broadcast/Internet architecture, authoring tools for different user groups generate Bridgets (media elements such as web pages, images, audio clips, different types of video and synthetic 3D models), and a user interface to consume available Bridgets. These tools use media analysis and visual search, 3D scene reconstruction enabling customised and context-adapted, interactive hybrid broadcast/Internet services, multi-screen, with social and immersive content.

Target Audiences

Bridget targets professional users or authors of Bridgets. These include primarily broadcasters and content providers (e.g. news or film). It also targets end-users or media consumers, both as authors and pure consumers.

Services or Products offered

Concretely, BRIDGET offers a professional authoring tool to generate Bridgets and dynamic AR scenes with spatialised audio; an easy-to-use authoring tool for end users; a player to select Bridgets, and consume and navigate the resulting interactive media. Bridgets can thus be created by and by end users from their own archives or from Internet content. They can be transmitted in the broadcast stream or independently, filtered by a recommendation engine based on user profile, viewed on different screens, in a user-centric and immersive manner.


2.10 REVEAL

REVEALing hidden concepts in Social Media

Type of Activities

REVEAL[11] deciphers interactions of individuals in complex Social Media, in real time, and determines the trustworthiness of information. It analyses social media data, organises it, deduces relationships, visualises and protects personal data. Individuals can access information from primary social media sources, without the effort to distinguish useful information from the ‘noise’ (e.g. useless or misleading information). Use cases are journalism, event coverage & content production on the one hand, and enterprises on the other.

Type of ICT

REVEAL provides a platform with a presentation layer (user interface, visualization), services layer (API web services), a business layer (business workflows and API), and a data layer. It utilises semantic analysis of social, topical, and geo-spatial context.

Target Audiences

REVEAL targets journalists in the first place. The system can help them in event coverage and content production. It targets also enterprises, helping to interact with social media data about the company and to improve processes and products.

Services or Products offered

Concretely, REVEAL offers a unified visualization framework to users, which combines all modalities to determine the credibility of a media source and content. It also offers a toolbox for indexing of user-generated content which will be based on text, visual and hybrid analysis methods. And a toolkit for analysing different dimensions of context of both contributors and content items.


2.11 SAM

Dynamic Social and Media Content Syndication for 2nd Screen

Type of Activities

SAM[12] works on social media delivery based on 2nd Screen and content syndication within a Social Media context; dynamic, context-centric social interaction based on the use of media and companion screens (2nd screen). It provides open and standardised ways of characterizing, discovering and syndicating media assets interactively, thus enabling content to find a user’s second screen in the right context.

Type of ICT

2nd screen: means to comment on or recommend a TV programme and search for related information. Content syndication: digital content created once and delivered together to diverse (marketing) channels. Users will be able to consume and “prosume” media content from different syndicated sources, using different synchronised devices like tablets, smartphones, notebooks and connected TV sets and more.

Target Audiences

SAM targets consumers, to provide them with a better media consumption experience and to involve them in the production of syndicated content.

It targets business users, such as media broadcasters, content asset providers, software companies, digital marketing agencies and other content providers that can create richer, enhanced experiences around original media content items such as television programming, TV shows and on-demand video.

Services or Products offered

A federated social media delivery platform, providing an open way of defining, characterising, discovering, socially consuming, syndicating, and interacting with media assets. Social communities based on user-consumed media, behaviour and interests expressed while interacting with the system and other users. Open and standardised formats for the description of media assets and a framework for their configuration and use, to be used by third party companies to easily build 2nd Screen apps. Techniques for extraction, data characterisation and social analysis including targeted sentiment analysis. Service for companies, especially SMEs, to analyse crowd-sourced reaction to assets published, impact of social media campaigns, advertisements and other marketing actions.


2.12 HBB4ALL

Hybrid Broadcast Broadband for All

Type of Activities

HBB4all[13] develops applications for accessibility in the connected TV environment (HbbTV). It identifies ways of addressing the key technical, organisational and legal obstacles to the sustainable take-up of these services throughout Europe. The project runs four pilots, respectively on multi-platform subtitle services, alternative audio production and distribution, automatic user interface adaptation, and sign language translation services.

Type of ICT

HBB4all offers access services and accessibility applications such as subtitling, additional audio track generation and distribution, enhanced graphical interface creation and signing for Smart TV.

Target Audiences

HBB4all targets users with sensorial impairments, older people, and people with mild cognitive impairments such as dyslexia and aphasia for whom the services hitherto have not been sufficient.

Services or Products offered

A standardized solution for (live) internet streaming which enables a common subtitle format for video on demand services (MPEG-DASH streaming combined with EBU-TT-D subtitles). Customised subtitles for Smart TV services. An application that translates spoken language into sign language, generated with a screen avatar


2.13 ACTION-TV

User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

Type of Activities

Action-TV[14] is about interactive TV in an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It concretely aims at enabling users to take part in TV shows providing a sense of immersion into the show and seamless engagement with the content. It also encourages users to use TV shows as a means of social engagement.

Type of ICT

ActionTV works with on user interaction and engagement aware content creation; user model generation and real time rendering in 3D; user interaction capture and analysis (touch, video…); real-time transmission over media clouds.

Target Audiences

ActionTV targets content providers and end-users (active collaborating users, passive collaborating users and on-collaborating users)

Services or Products offered

ActionTV concretely offers advanced digital media access and a delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content.


2.14 2-Immerse

Creating and Delivering Shared and Personalised Multi-Screen Broadcast and Broadband Experiences

Type of Activities

2-Immerse[15] will develop prototype multi-screen experiences for an any-device environment; These experiences will merge broadcast and broadband content with the benefits of social media. It will also explore the object based broadcasting; that is where content objects are rendered at the client device (the television) rather than prior to transmission at the broadcaster.

Type of ICT

2-IMMERSE builds a platform based on the HbbTV2.0 specification for television. The project will thus highlight the capabilities of the HbbTV2.0 specification and contribute towards its evolution.

Target Audiences

2-IMMERSE targets producers and audiences of personalized, immersive and shared live and on-demand coverage of live performance (theatre) and sport, as well as artists.

Services or Products offered

Open platform supporting multi-screen experiences. Distributed media apps that combine synchronised, interactive and customisable content service applications to provide individual and shared content customized to the number and type of screens available and the preferences of the audience. Tools for the production of experiences for multiple screens, design guidelines and workflow insights that allow producers to orchestrate experiences for arbitrary multi-screen environments


2.15 MPAT

Multi-platform application toolkit

Type of Activities

MPAT[16] makes application development affordable and sustainable while creating a new eco-system. This enables creating programme-related interactive content, seamless transition between live and on-demand, and multi-screen support.

Type of ICT

The open-source MPAT core will provide all essential features to create compelling multi-screen experiences for HbbTV and other HTML5-based devices. It follows a WordPress-like technical and business approach to application development affordable and sustainable while creating a new eco-system for content creators, theme and plug-in developers alike.

Target Audiences

Content creators, developers of interactive multimedia applications, themes and plug-ins.

Services or Products offered

Multi-Platform Application Toolkit (MPAT) is to open up the emerging possibilities of hybrid TV to content producers, by providing an easy-to-use authoring tool for the creation of interactive multimedia applications


2.16 VisualMedia

Immersive and Interactive Real Time 3D Social Media Graphics Environments for the Broadcast Industry

Type of Activities

VisualMedia[17] is about integrating content generated through social media with real-time 3D graphics capability specifically developed for the broadcast media sector.

Type of ICT

VisualMedia integrates social media engines, 3D graphics capabilities and interaction systems into one single solution in order to bring to the market a new way to produce interactive TV programs.

Target Audiences

VisualMedia targets broadcasters.

Services or Products offered

VisualMedia’s integrated solution allows broadcasters to manage content (statistics, images, messages etc.) streaming through social media channels in real-time and the possibility to display this information in a way that the presenter can interact with advanced graphical.

It offers to audience diverse data via a second screen solution. The individual user has the opportunity to interact with information, filter data received, select the way the information should be displayed. It offers the opportunity to interact in real-time with programs broadcasted, by publishing content in established Social Media Platforms which will then be immediately available for presentation by the broadcaster, or by participating in polls, or light entertainment formats on a second screen.


2.17 ImmersiaTV

Immersive Experiences around TV

Type of Activities

ImmersiaTV[18] will create a novel form of broadcast omnidirectional video, content production and delivery that offers end-users a coherent audiovisual experience across head mounted displays, second screens and the traditional TV set, instead of having their attention divided across them. This novel kind of content will seamlessly integrate with and further augment traditional TV and second display consumer habits. Technologies and procedures will be demonstrated in 3 pilot demonstrations addressing both on-demand and live content delivery: a football school documentary, a Live sports event, and an improved version of pilot 1 and 2.

Type of ICT

The types of ICT utilised and developed in the project are omnidirectional video capture, immersive content production tools, encoding/decoding of omnidirectional video, content delivery and reception, visualisation and interaction principles for omnidirectional content.

Target Audiences

The project targets broadcasters.

Services or Products offered

ImmersiaTV will provide an end-to-end toolset covering the entire audiovisual value chain: immersive production tools, support for omnidirectional cameras, including ultra-high definition and high dynamic range images, and adaptive content coding and delivery.


2.18 InVID

In Video Veritas – Verification of Social Media Video Content for the News Industry

Type of Activities

The InVID[19] innovation action develops a knowledge verification platform to detect emerging stories and assess the reliability of newsworthy video files and content spread via social media. InVID will help protecting the news industry from distributing fakes, falsehoods, lost reputation and lawsuits.

Type of ICT

Video analysis, shot/scene segmentation and visual concept detection, providing interactive user interface; enabling novel newsroom applications, integration of social media content into news output without struggling to know if material can be trusted or how user can be asked permission for re-use.

Target Audiences

Targeted are broadcasters, news agencies, web pure-players, newspapers and publishers.

Services or Products offered

InVID will build a platform providing services to detect, authenticate and check the reliability and accuracy of newsworthy video files and video content spread via social media. It ensures that verified and rights-cleared video content is readily available for integration into news reports.


2.19 COGNITUS

Converging broadcast and user generated content for interactive ultra-high definition services

Type of Activities

Cognitus[20] is about how user-sourced media can enrich the conventional broadcasting experience. The project tests outcomes through use case demonstrators at real events (sporting or concerts). It aims at delivering evidence for the validity, effectiveness and innovative power of user-involved UHD content creation.

Type of ICT

Video broadcasting, processing and analytics with the aim of enabling innovative ultra-high definition (UHD) broadcasting allowing creation of UHD media with the knowledge of professional producers, ubiquity of user generated content (UGC), and the power of interactive networked social creativity in a synergistic multimedia production approach.

Target Audiences

Content creators and consumers who are also creating content.

Services or Products offered

InVID provides methods to incentivise users to share content with broadcasters; enables production of UHD content from varying qualities of source media; user interaction in broadcast event planning; and develops a system of quality metrics for measuring user experience.


2.20 i3

Impact innovate Invest

Type of Activities

i3[21] provides a supporting action to ICT-19 projects by organising workshops and master classes in order to help projects to get to the market.  i3 also has developed an online platform  that provides a self-assessment of projects economic, social and technological impacts.

Target Audiences

ICT-19 projects, policy makers, start-ups

Services or Products offered

Mentoring and coaching, Self-Assessment Toolkit


4.          Infographic report of value proposition

The development of projects’ infographic report on value proposition was foreseen after the deployment of Self-Assessment Toolkit. The infographic report on value proposition should have been done after the projects started to use SAT. However, due to the problems with projects’ engagement the delay in the platform use appeared. Due to this fact, it was decided to provide the infographic value proposition report according to the results of a targeted desk research. The taxonomy of sectors and technologies provided by NEM[22] Strategic Research and Innovation Agenda (SRIA) was used in order to build the infographic reports. NEM represents the convergence of existing and new technologies, including broadband, mobile and new media, including creativity, across all sectors, to create a new and exciting era of advanced personalised services. The following areas have been identified as main NEM research and innovation drivers:

  • book publishing,
  • broadcasting,
  • music,
  • multimedia,
  • advertising and digital signage,
  • gaming,
  • fashion,
  • cultural heritage,
  • design, education & training,
  • user and social engagement and collaboration,
  • storytelling,
  • smart environment,
  • digital society and the impact of new media in lifestyle

These sectors have been selected as the most promised sectors in NEM community.

The i3 team has also divided ICT-19 project according to the technological trends the covering requirements from all NEM sectors developed. The technological clusters according to NEM are the following:

  • Content Distribution,
  • Content processing,
  • Distribution and display technology,
  • Designing and maintaining security and privacy,
  • Autonomy and automation,
  • Service provision innovation,
  • Enable bimanual interaction, natural walking interfaces, and whole-body involvement in VR,
  • Maturation and enhancements of Brain-Computer Interfaces,
  • Augmented Reality for Inquiry-Based Sciences Education,
  • Challenges in evaluating human-computer interactions (HCI) and immersive content and technology

The last section by which the ICT-19 projects were divided is projects’ direct users to whom projects deliver the technologies. The selection of the users was made by providing the analysis of the projects websites and the available documentation.

Figure 3 Projects by sector 1

Figure 3 and 4 demonstrate the main sectors in which projects provide their products and services. The main sectors in which ICT-19 projects operates are: broadcasting, multimedia and user and social engagement and collaboration. Half of the projects provide their services in these areas. However, not all the sectors are represented on these figures. The missing sectors in which ICT-19 do not contribute are: book publishing, music, advertising and digital signage, gaming, fashion, smart environment.

Figure 4 Projects by sector 2

Figure 5 Projects by technological trends

ICT-19 projects provide their services mostly in two technological directions: content distribution and distribution and display technology (half of the projects work in these technological directions). Other least popular technologies provided by the projects are: challenges in evaluating human-computer interactions (HCI) and immersive content and technology, content processing, designing and maintaining security and privacy and service provision innovation.  There are 4 technological trends which are out of projects’ interest: Enable bimanual interaction, natural walking interfaces, and whole-body involvement in VR, Maturation and enhancements of Brain-Computer Interfaces, Augmented Reality for Inquiry-Based Sciences Education and Autonomy and automation.

Figure 6 Projects’ customers 1

One of the most important segments in the Value Proposition Canvas is the customer segment to which projects provide their services and products. Figure 6 demonstrate 8 main customer categories that were identified by ICT-19 projects. The most common are broadcasters (more than half of the projects work with this category) and end users (almost 50% of the projects provide their service to this category). The segments that present the minority in this segment are: training sector, heritage institution, policy makers, business users.

Figure 7 Projects’ customers 2

 

As it can be seen on the figures 3-7 above the ICT-19 projects present different types of value propositions in different sectors for great number of different users.


5.          Conclusions

This document provides an infographic report on ICT-19 projects’ value proposition. Thanks to the methodology developed by NEM SRIA i3 team has elaborated an infographic report that includes 2 main sections, as it was mentioned on Value Proposition Canvas: product and customers it was enriched by adding sector section of project operation. The sector and technological trends’ sections were provided from the studies made by NEM SRIA, when project users section were selected due to the analysis of projects webpages conducted by i3 team. The main sectors in which ICT-19 projects operate are: broadcasting, multimedia and user and social engagement and collaboration. Mostly half of the projects work in these sectors. It should be noticed that many sectors are out projects’ interest such as music, fashion, gaming etc. Regarding technological trends, the following technologies can be noticed: content distribution and distribution and display technology (half of the projects work in these technological directions). Customer segmentation is also divers. The most common are broadcasters (more than half of the projects work with this category) and end users (almost 50% of the projects provide their service to this category). The intermediate infographic report demonstrated that projects are divers not only in their value propositions, but also in the sectors they operate and customers to whom they provide their product services.

[1] https://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/ict-19-2017.html

[2] http://mediascapeproject.eu/

[3] http://www.tvring.eu/

[4] http://project-forward.eu/

[5] http://www.compeit.eu/

[6] http://crowdrec.eu/

[7] http://icosole.eu/

[8] http://www.nubomedia.eu/

[9] https://usercentricnetworking.eu/

[10] http://ict-bridget.eu/

[11] http://revealproject.eu/

[12] http://samproject.net/

[13] http://www.hbb4all.eu/

[14] http://wordpress.action-tv.net/

[15] https://2immerse.eu/

[16] http://mpat.eu/

[17] www.visualmediaproject.com/

[18] www.immersiatv.eu/

[19] http://www.invid-project.eu/

[20] http://cognitus-h2020.eu/

[21] http://i3project.eu/

[22] https://nem-initiative.org/wp-content/uploads/2016/12/nemvisionsria-2016.pdf