D3.4 i3 Report of the 1st Workshop and Masterclass

D3.4 i3 Report of the 1st Workshop and Masterclass

Project Acronym I3
Grant Agreement Number 688541
Project Full Title I3 Impact Innovate Invest
Document Type Deliverable
Document & WP No. D3.4 WP3
Document Title I3 Report of the 1st Workshop and Masterclass
Partner iMinds, T6, F6S
Release date 06.10.2016

 

Review status Action Person Date
Quality Check Shenja van der Graaf 05/10/16
Internal Review Simona de Rosa,

Egidijus Jarasunas

03/10/16
Distribution Public

 

 

Revision history
Version Date Modified by Comments
V0.1 01.08.2016 Iana Dulskaia Initial document structure, Division of Work, first draft
V0.2 12.09.2016 Egidijus Jarasunas Draft review
V0.2 12.09.2016 Simona De Rosa Draft review
V0.3 30.09.2016 Iana Dulskaia Final version of document
V0.4 03.10.16 Simona De Rosa & Egidijus Jarasunas Internal review
V1.0 10.10.16 Shenja van der Graaf, Iana Dulskaia Final check and editing

 

Statement of originality:

This report contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both.

 


Table of Contents

Table of Contents ……… – 3 –

List of Figures ……… – 4 –

Executive Summary ……… – 5 –

  1. Introduction ……… – 6 –
  2. Preparing events ……… – 7 –

2.1.     Creation promotion and dissemination material ……… – 7 –

2.2.     Promotion and dissemination of event ……… – 9 –

  1. Participants ……… – 13 –
  2. Content ……… – 14 –

2.1.     Presentation of the event ……… – 14 –

2.2.     Master class ……… – 14 –

2.3.     Workshop ……… – 18 –

  1. Outputs of Masterclass and Workshop ……… – 22 –
  2. Follow-up action plan ……… – 23 –

Conclusions ……… – 24 –

Annex 1 ……… – 25 –

Annex 2 ……… – 26 –

Annex 3 ………- 28 –


List of Figures

Figure. 1 Project’s posters. – 7 –

Figure. 2 Project’s leaflets. – 8 –

Figure. 3 i3 USB drives. – 9 –

Figure. 4 i3 web page. – 10 –

Figure. 5 Newsletter performance metrics. – 11 –

Figure. 6 Invitation letter – 12 –

Figure. 7 Living labs for business innovation. – 16 –

Figure. 8 Levels of a Living Lab. – 17 –

Figure. 9 Principles of a Living Labs project – 17 –

Figure. 10 Home page of Self-Assessment Toolkit – 21 –


Executive Summary

The operationalization of i3’s series of Workshops and Master classes as part of the i3 Academy, is a part of Work package 3 “Social Media Convergence Ecosystem engagement.” The report provides a summary about the first Workshop and Master class and their results organized by i3 that were held in Brussels in July 2016. This report presents the events’ preparation, their description and, finally, the results.

The Workshop was aimed to present and test with the participants the impact maximization and business modelling methodology and Self-Assessment Toolkit when the goal of the Master class was to introduce the participants into the Design research/living labs. The expected result of the initiative is to provide and enhance the knowledge about the design research by introducing the audience to the living labs and to demonstrate all the advantages of the Self-Assessment Toolkit in order to convince the ICT-19 projects to use the platform for evaluating their technology readiness and to help to develop a business model for their own projects as well as receive their feedback about the platform.

More than 70 % of the registered persons have attended the event (see Annex 2 participants information) the majority of which were represented by ICT-19 projects, which was not surprising as they are the main target of i3 project.

The information day consisted of two following sessions (agenda of the event can be found in the Annex 1):

  1. Master class: “Design research/living labs”
  2. Workshop: “Impact Maximization and Business Modelling Methodology and Self-Assessment Toolkit”

The results of the Workshop and Master class events will be used by the i3 team in order to develop the i3 methodology, final version of which will be presented at the end of the month 17.

 

*Note that this Report is only reporting of the first workshop/masterclass, and hence the final version of this Deliverable will be submitted towards the end of the project (in M27).


1. Introduction

The objective of the report is to describe the main outputs of the Task 3.3 “Tool & Methodology Validation” and Task 3.4 “Master class Series for Coaching & Mentoring” and their results of 1st Workshop and Master class organized in Brussels on July 7th.

The Master class and Workshop provided an opportunity to discuss issues with a wide range of organizational and individual stakeholders. The format of the meeting placed an emphasis on sharing the expertise and perspectives of all participants. Presentations were kept short, with provision for debate, networking and feedback.

The scope of the Master class and Workshop was to introduce ICT-19 projects to the concept of Living Labs and familiarize the audience with i3 Self-Assessment Toolkit.

Moreover, the i3 team is using the outputs of the Workshop to better define indicators of a methodology also by developing a wider and more focused list, thanks to the results of the Workshop.

The structure of this report is organised as following: the event organisation process its context and outputs are arranged in 6 chapters and 3 Annexes. The second Chapter describes the preparation of the event and its dissemination. The third chapter introduces the participants of the Workshop. The fourth Chapter illustrates a content of the Workshop and Master class. In the fifth Chapter the Workshop and Master class’ outputs are synthesised. The sixth Chapter presents the next steps and follow-ups to be performed. The conclusions finalise the report, while in the Annexes the CV of the experts that participated in the Workshop and Masterclass, Agenda of the day and a list of participants are presented.


2. Preparing events

During the events’ preparation, it was decided to organise the Master class and the Workshop together in order to maximise the effort and efficiency in terms of time/money for participants. It was decided to provide the first Master class on the thematic of the Living Labs. The speakers of the Master class were Olivier Rits and Carina Veeckman from iMinds Living Lab Academy (CV of both speakers can be found in the Appendix 3). The topic was chosen due to the importance of introducing projects to the research design, development of a Business Model and to explain the role of Living Labs in these processes taking as an example iMinds Living Lab.

The second part of the event was decided to dedicate to a Workshop as it was planned in Task 3.3, where Francesco Bellini from Eurokleis and Simona De Rosa from T6 have presented the i3 methodology and Self-Assessment Toolkit.

Workshop had to be properly disseminated to all relevant stakeholders and companies in the area, therefore event dissemination campaign has been started with 2 goals: create promotion and dissemination material; and promote and disseminate the event.

2.1.  Creation promotion and dissemination material

As Workshop was first of its kind, all promotional material had to be arranged. Before the event, during the preparation of Communication and Dissemination plan a project logo, along with flyer and a roll-up has been designed (see Fig. 1, Fig. 2).

  

1 Project’s posters

  

2 Project’s leaflets

200 A5 size flyers, 2 A3 size posters and 1 roll-up have been printed for promotional use at the events organised by i3 itself and external events, that i3 presents at.

During a consortium call when preparing for the event it was decided to create some sort of memorable gift for the workshop participants. When brainstorming, it was decided to create i3 branded wristbands-USB drives. Therefore, an estimation of how many flash drives would be needed throughout the duration of the project was made and a number of companies has been contacted to provide the prices. At the end, Netherlands based company Flashbay has been selected to manufacture 500 4GB USB drives (see Fig. 3).

  

3 i3 USB drives

2.2.  Promotion and dissemination of event

Ticketing of the workshop was set-up on the F6S platform, under the specific i3 webpage and was free of charge. The idea of running ticketing on F6S is that through all the i3 events that will be organised the individuals that will attend the events will be gathered under one platform. It will form a social circle of key stakeholders, start-ups and other individuals relevant to i3 project area. Such social circle will be used later in the project to do investor matchmaking activities and introduce start-ups to them (see Fig. 4 of i3’s workshop ticketing page).

Figure 4 i3 web page

Scouting for relevant start-ups was mainly done through F6S platform, which is one of the biggest start-up communities in Europe. F6S has over 16,000 start-ups in Europe that falls into i3 target area. Promotion of the event has been done through the platform, targeted invitations and newsletter. F6S users could see it on their front pages once they logged-in. Targeted invitations has been sent to 600 start-ups in Media and Social media sectors in Belgium and close proximity of it (target group that could easily benefit from the event). A newsletter has been already sent to another part of targeted audience, newsletter went to 400 subscribers.

Below the performance metrics of the newsletters’ distribution are presented.

5 Newsletter performance metrics

. 6 Invitation letter

First workshop was also communicated and promoted on i3 twitter account as well as on the NEM website and twitter account, however, being the first workshop, the twitter channel yet did not have a huge number of followers, therefore, its impact was minimal, it generated 372 impressions.


3.  Participants

28 individuals have registered to the event. 20 people have showed up at the Master class and Workshop. Annex 2 is representing the information about the event’s participants. Most of the participants (a part of the i3 team) were represented by ICT-19 projects, as they are the main target of i3 project.

7 persons from ICT-19 projects have participated at the event, 5 participants have represented Start-ups and the rest of the audience was formed by i3 team and people interested in i3 project and its methodology.

Participants can be classified as:

  • project coordinators,
  • project managers,

All the participants have attended both Master class and Workshop.

4. Content

This chapter describes the activities that were conducted during the Master Class and Workshop.

2.1.  Presentation of the event

The event started with the brief presentation of the agenda of the day and the project description in general and it was made by the project coordinator, Shenja van Der Graf.

Afterwards,Francesco Bellini introduced the process used in the project that consists of accelerating program and amplification of the impact that the projects achieved or will achieve. “We propose to train researchers how to get new funding not only from EC”. The projects will receive support by organizing:

  1. coaching
  2. workshop and master class
  3. meeting with investors

In order to get to know better the audience, their interests and needs it was decided before starting a Master Class that each participant had the possibility to introduce him/her and a project that he/she was presented (see Annex 2).

2.2.  Master class

In the first part of the Master class Olivier Rits, a senior researcher Living Labs & Business Modeling at iMinds, briefly introduced the audience to iMinds.

What does iMinds do? The company provides digital research and business incubation, helps start-ups to develop their ideas. iMinds has its own spin offs. In order to support start-ups in their business development iMinds use several instruments:

  • ICON – It is an open innovation supporting the business/industry that provides interdisciplinary and collaborative research as well as a product and service development.
  • iSTART – is a business incubation and acceleration. It provides early seed financing and business coaching, matching entrepreneurs and technologies, international mindset etc. iStart also provides flipped transfer technologies which means matching start-ups with researchers
  • LIVING LABS – 360 degree Business innovation support

iMinds focuses on a maximum impact and provides its strategic research on:

1.Data science

  1. Distributed trust

3.Everything connected

Key markets chosen by iMinds are: smart cities, health and media

Figure 1 is representing how Living labs make the business innovation come true. iMinds Living Labs provides 360-degree Business Innovation Support. Living Labs improve digital innovations by actively involving users through real life intervention by co-creating business innovations. Business incubation and acceleration: support projects in different stages, giving an entrepreneurial mind to people.

 7 Living labs for business innovation

The second part of the Master class was presented by Carina Veeckman, a Living Labs/design researcher at iMinds-SMIT, who introduced the audience to Living labs evaluation framework and tools for testing and collecting feedback.

What is it about?

1.co-creating

2.testing

3.valuating

Living Labs help to develop business ideas on different stages:

  1. Contextualization

Exploitation phase, finding a basis for:

  • The research frame
  • Identifying respondents

Methods:

 

  • Technical scan of the market
  • Defining state of the art for determining the research framework
  1. Concretization
  • Collect an extra data
  • User requirement analysis
  • Initial measurement with the respondents
  1. Implementation – testing cycles
  • closed group
  • open user group
  • proof-of-concept

Different levels of a Living Lab were presented (see Fig. 8).

8 Levels of a Living Lab

9 Principles of a Living Labs project

Openness: the development process should be maximum opened on all levels (everyone can be creative, open to new partnership. Etc.)

Realism: the testing approach should evolve from a more controlled setting, towards a realistic testing with in-context usefulness and realistic usage situations

Empowerment: users should be motivated and engaged to participate in the project, being able to give feedback through proper evaluating tools

Contextuality: the methodology should be adopted to its context


2.3.  Workshop

During the Workshop the i3 methodology and Toolkit were presented.

Simona De Rosa from T6 has introduce the participants to the methodology of i3 project.

Particularly, it was explained that the methodology will be used supporting ICT-19 projects in the self-evaluation of the potential impact of the innovation developed during their life-time. In line with this, i3 has adopted a methodology that is based on previous European projects in the field of impact assessment such as SEQUOIA, ERINA+, MAXICULTURE and IA4SI and it is also based on the integration of Innovation radar.

Regarding the implementation of the i3 methodology, it was important to stress that methodology is adapted through an interactive process that involve several steps and subjects. Indeed, the process of adaptation starts from a careful analysis of the literature review on the topic, in this case social media and convergence, and of course, on the review of the projects that need to be self-assess. On this base it has been created a list of variable and indicators that will be used for the self-evaluation.

However, it was specified that impact assessment relies to the definition made by the Association for Impact Assessment namely that it is “the difference between what would happen with the action and what would happen without it” and this lead to the need to reply to at least three main questions:

  • What is the difference a project makes?
  • Why is a project relevant and for whom?
  • How much difference does a project make?

To reply to the three basic questions and much more, i3 is going to use the so called impact value chain approach. A logic chain that was developed by Ebhraim and Rangan in 2010.

The chain is composed by 5 clusters that need to be careful analysed to derive a measure of impact: inputs, activities, outputs, outcomes and impacts.

The methods that have been identified as the ones to use and to apply during the value chain are the cost benefit analysis (CBA) and the multi-criteria analysis.

The two methods are totally consistent. The CBA indeed is aimed at evaluating the not economic impact of a public project involving public investments. A CBA is used to determine if project results are able to produce an impact on the society and economy by evaluating quantitatively monetary values. In I3 this approach is used for analysing the economic impact of Social media project. However, due to the no-profit nature of Social Media projects and considering their peculiarities in terms of outputs, the Cost-Benefit analysis is applied using the willingness to pay and the willingness to donate as main monetary values.

The MCA is used to evaluate non-monetary values of a project and to compare and aggregate heterogeneous values (tangibles and intangibles, monetary and non-monetary). A MCA combines different decision-making techniques for assessing different impacts of the same project. It is aimed at identifying the opinion expressed by all stakeholders and end-users of a project in order to formulate recommendations and to identify best practices. The MCA is used for evaluating the social, political, environmental and economic impacts that cannot be expressed in monetary terms.

In addition to the CBA and MCA, after our first investigation of the methodology, was quite clear the need to include other two methods that can better cover other area. Therefore we decided to introduce two additional elements in our methodology: the business model canvas and some inputs provided by the innovation radar (IR) methodology.

Regarding the Business model canvas, the idea was to add some elements that will help in the definition of the economic side of the assessment structuring customers, value proposition, resources, processes, business plan and producing of a sustainable business model for the innovative solutions.

On the other side, IR, that was developed within the FP7 and H2020 projects identifying high potential innovators and innovations (using a model developed by JRC-IPTS), it is useful to assess the maturity of innovations providing guidance during the project duration in terms of the most appropriate steps to reach the market.

Then, it was described that the main area of impact where i3 plans to see innovation happens are the following: Social impact Economic impact Technological impact and the impact on Convergence and Social Media sector.

The second part of the Workshop ‘i3 Self-Assessment Toolkit description[1] was presented to the audience.

Francesco Bellini from Eurokleis has explained the functionality of using Tools, guided by the following conceptual areas:

  1. Innovation, Economic and Social impacts
  2. Business model design: including questions on customer segments, channels, customer relationship, revenue streams, key resources, key activities, key partnership, cost structure
  3. Results and an infographic report

Economic area of impact and associated indices consider all relevant economic results that projects develop in their lifetime. i3 provides an assessment of Convergence and Social Media projects by focusing on their economic, financial, organisational, generated value impacts at the level of projects partners and their stakeholders (micro level). The assessment is conceived in order to help projects (and their partners) to identify a Value Proposition model and related Business Model Canvas parameters that will be further discussed with the i3 team during the project support activities.

Social area of impact and associated indices consider all social results that projects develop during their lifetime.

Technological impacts were elaborated using Innovation Radar which regarding technological readiness and innovation readiness.

Most of the variables collected through the Self-Assessment Toolkit with the exception of qualitative, text-based ones – flow directly into the assessment model providing simple indicators. On the other hand, some variables have been aggregated in formulas in order to build complex indicators also through the use of external proxy values such as the ones derived from official database and statistics (i.e. journal impact factors etc.).

Self-Assessment Toolkit allows the acquisition of project information. It has been structured to guide the users in gathering the information with simple wizard (a guided procedure). The I3 team designed and developed the tool by dedicating particular attention to user experience in order to make the tool as simple and intuitive as possible. Figure 10 presents a home page of i3 Self-Assessment Tool.

10 Home page of Self-Assessment Toolkit


5. Outputs of Masterclass and Workshop

The result of the Workshop can be considered as positive, due to the feedback that was achieved at the end of the event day can be made a conclusion that the participants were interested in the i3 Self-Assessment Toolkit and considered it useful and helpful. The participants have demonstrated the readiness to use the Toolkit, this was the result that the i3 team expected to achieve by organizing this event.

At the micro level, the participants at the workshop identified a number of issues that they considered important.

First of all, they were interested in security issues of a Toolkit as the data that they will provide is considered private and sensible.

This being the very first workshop, project partners wanted to gather as much feedback as possible from participants, so that the quality of future workshops could be increased. Evaluation was categorized into 5 aspects of the event: Speakers; Content; Expectation delivery; Event location; Catering. Below are the results presented:

  1. Selection of speakers

Good: 10
Fair: 1

 

  1. Program content

Good: 9
Fair: 2

 

  1. Did you receive the information that you expected?

Yes: 10

No: 1

 

  1. Events site

Excellent: 5

Good: 5

Fair: 1

 

  1. Lunch

Excellent: 6

Good: 3

Fair: 1

N/A: 1

 

Additional comments:

 

“Please make future sessions more interactive, give examples of companies that did the evaluation”

“No masterclass just one presentation after another, just boring and not engaging. Please make a real masterclass where people can work together”

“Please separate events for specific target groups”

“Would be interesting to go on working on new workshops about different tools/help for researchers”

“Would like to have opportunities to have meetings/networking with investors”

 

Several suggestions were received by participants. Particularly it was asked to organise meeting with investors as soon as possible in order to help projects that are at the end of their lifetime to keep contact with investors. In this sense, after the Workshop the strategy for investor meetings was discussed and i3 team is going to have a first investor meeting in November.


6. Follow-up action plan

Follow up action plan contributes further to the project’s objectives. The next step will be to finalize the i3 methodology, and to improve the Toolkit taking in consideration all the comments that were given by participants regarding it. Also it is planned to provide more Master classes and Workshops in the future. The next event organized by i3 project will take place at NEM Summit in Porto on 23-25 November 2016, where the i3 team will provide a Master class and Workshop on “Creative thinking” and “Business Model creation”


Conclusions

The results of the workshop that was concluded in the final discussion made it impossible to draw together all final insights, observations and proposals for the actions that had emerged during the course of the day. With the advantage of more time, and documentation of the event, the i3 team has, however, highlighted some of the recurring themes and recommendations.

The expectation is that the projects will be motivated by these discussions to take up the most appropriate themes of their sphere, and create more developed plans of action with the help of i3 team and elaborated Self-Assessment Toolkit. Next steps will be to organize more training Workshops and Master class and to provide the Self-Assessment Toolkit to projects in order to collect the first results for proceeding with a first assessment of their impacts.


Annex 1

Agenda of the event


Annex 2

List of participants

*List of participants has been removed for user privacy reasons.


Annex 3

Speakers’ Bios

  

[1] For more details you can see I3 website http://www.i3project.eu/ and also Deliverable 2.1 – Brief description of methodology


Executive Summary – 2nd Workshop/Masterclass

The operationalization of i3’s series of Workshops and Master classes as part of the i3 Academy, is included on Work Package 3 “Social Media Convergence Ecosystem engagement” activities. This report provides a summary about the organisation of the second Workshop and Masterclass and its results. This one-day event organized by i3 was held in Porto, Portugal, on 25th of November 2016.

The day consisted on two half-day sessions (event’s agenda can be found in the Annex 1 – Agenda):

  1. Masterclass: “Creative Thinking – how to develop your idea”;
  2. Workshop: “Business Model and Value Proposition – a self-reflective approach”.

The main goal of the Masterclass was to introduce some tools and techniques to guide the creative thinking and creative process from the blank page until the implementation of an ad campaign to a product. On the other hand, the Workshop on “Business Model and Value Proposition – A self-reflective approach” was aimed to provide insights to its participants on how to design their projects’ business model and to focus on understanding the customers and the value can be generated for them.

More than 85% of the people who has registered attended the event (see Annex 2 – List of participants). Most of the attendees were researchers from ICT-19 projects and from the NEM attendants.

The lessons learned from the organisation of this Workshop and Masterclass will be used on the implementation of the remaining i3 Academy activities that will be take place until the end of the project.

[1]


 

1.          Introduction

The objective of this report is to describe the main results of 2nd Workshop and Masterclass organized at Porto on 25th November, under i3 project’s Task 3.4 “Master class Series for Coaching & Mentoring”.

The Masterclass and Workshop provided an opportunity to discuss relevant subjects for media content and convergence projects with a wide range of organizational and individual stakeholders. The format of the meeting placed an emphasis on sharing the expertise and perspectives of all participants, through an interactive and participative session. Presentations were kept short, with provision for debate, networking and feedback.

The structure of this report is organised in 6 chapters and 4 Annexes:

  • Chapter 1 stars with introduction of the document;
  • The second Chapter describes the preparation of the event and its dissemination activities;
  • The third chapter introduces the event participants;
  • The content and main goals of the Workshop and Masterclass are illustrated in Chapter four.
  • In the fifth Chapter the main Workshop and Masterclass’ outputs are synthesised.
  • The sixth Chapter presents the next steps and follow up actions.
  • The report finalises with the main conclusions and 4 Annexes: the CV of the speakers from the Workshop and Masterclass, the agenda of the day, the attendance list and the evaluation form.

 

2.          Workshop and Masterclass preparation

During the events’ preparation, as it was already the case of the 1st Workshop and Masterclass, it was decided to organise the Masterclass and the Workshop together.

The first reason that was behind the decision was to allow a larger participation from the stakeholder’s side. In this sense, having two activities in the same venue and day, it was easier for them saving time and money, increasing their will to attend the event,

In the same way, in order to facilitate the participation of the interested parties, it was decided  to organise the event on the day after NEM Summit 2016, on University of Porto Fines Artes Faculty, knowing that most of the people interested would be there.

In particular, the target audience was ICT-19 projects, start-ups, NEM participants.

It was decided to provide the second Masterclass on the thematic of Creative Thinking with Karl Smyth, Creative Director of s/ks (in Annex 3 – Speakers’ Short CV).

The topic was chosen due to the importance of introducing Creative Thinking and creative tool on our daily based activities from sketching an idea, to brainstorm and other team activities, to implementation of the ideas.

The second part of the event was decided to dedicate to a Workshop on Business Model and Value Propositions. Aneesh Zutshi, Invited Assistant Professor at University Nova de Lisboa (Annex 3 – Speakers’ Short CV) introduced well-known tools and concepts as Business Model Canvas, Lean Star-tup, Lean Canvas, Value Proposition Canvas.

During the second part of the session he guided the participants though a self-reflective approach on how to design a business model, focusing on the gains and pains of the customer, to build a value proposition where the value that they are building to the customer is perceived and aligned with their expectation and willing to pay.

In order to align the ideas of i3 team with the speakers about the events and to provide them with all needed information the Skype calls were organised with both mentors. The two speeches were presented and discussed with the audience as related arguments in order to show the logical connection between the two parts of the day.

The sessions had to be properly disseminated to all relevant stakeholders and companies in the area, therefore event dissemination campaign has been was initiated.


2.1     Creation promotion and dissemination material

Regarding the creation and promotion of the dissemination material, some of the materials used for the 2nd Workshop had been already designed and printed for the 1st Workshop and Masterclass. This is the case of the wristbands-USB drives (Figure 11)

    

Figure 11 i3 USB drives

Since the preparation of the event happened during the rebranding of the project, new flyers, name tags/badges and a roll-up were designed (Figure 12, Figure 13, Figure 14). Particularly, in were printed 500 A5 size flyers and 29 tag names and 1 roll-up have been printed for promotional use.

  

Figure 12 i3 flyers

    

Figure 13 i3 Name tags

 

 

 

Figure 14 i3 Roll-ups


2.2 Promotion and dissemination of event

Regarding the promotion of the event, the event page, including ticketing was set-up on the F6S platform, under the specific i3 webpage. Although the event was free of charge, the idea of running ticketing on F6S was that through all the i3 organised events its participants can be gathered under one platform and to build a community, in a form of a social circle of key stakeholders, start-ups and other individuals relevant to i3 project targeted area.

Figure 15 2nd Workshop and Masterclass page at F6S.com

 

Dissemination of the workshop and masterclass was one of the main activities during the preparation of the event. Different audiences were targeted using different channels for each. The main activities can be summed-up as:

  • ICT-19 project partners: newsletter, direct email, emailing through project officers, twitter and LinkedIn group;
  • Participants on the 1st workshop and masterclass: newsletter, direct email, twitter and LinkedIn group;
  • NEM Summit 2016 attendees: newsletter, direct email, i3 and NEM’s twitter account;
  • Start-ups working in media and content convergence: newsletter to 573 F6S startups that work on the sector; dissemination through stakeholders as UPTEC, ADDICT, Porto’s municipality, startup.be, ACE Creative, Creati-FI; direct email to some startups; twitter.

 

The next Figure represents a newsletter that was created and disseminated to the potential participants.

Figure 16 2nd Workshop and Masterclass newsletter

This newsletter was sent to two different mailing lists:

  • Mailing list 1: ICT-19 projects + 1st workshop participants + NEM Summit attendees;
  • Mailing list 2: Startups

 

With the performance metrics below:

Figure 17 Newsletter performance metrics for mailing list 1

Figure 18 Newsletter performance metrics for mailing list 2

 

The workshop was also communicated and promoted on i3 twitter account in a total of 9 tweets, generating 4,175 impressions and 70 engagements (retweets, clicks, replies, follows and/or likes). A close contact with NEM dissemination team was kept, disseminating i3 activities also on NEM website and twitter account. It was also performed some engagement activities with other stakeholders as Media Future EU account or ICT-19 projects.


 3. Participants

According to the email and invitations sent, 21 individuals have registered to the event, resulting on an attendance of 23 people. Annex 2 – List of participants, provides information about the event’s participants.

Most of the participants were representing ICT-19 projects, the main target audience of i3 project; moreover, the NEM summit participants also attended the i3’s event.

Figure 19 2nd Workshop and Masterclass participants

[1] Note that this Report is only reporting on the second workshop and masterclass, and that the final version of this Deliverable will only be submitted on the end of the project (in M27).


4.          Content

This chapter describes the activities that were conducted during the Masterclass and Workshop.

4.1     Presentation of the event

The event started with the brief presentation of the agenda of the day and an introduction of i3 project, its goals and main activities. This welcome was made by Simona de Rosa, from T6 Ecosystems.

Figure 20 i3 Welcome by Simona De Rosa

The detailed event agenda is presented in Annex 1 – Agenda.

4.2     Masterclass

Karl Smyth, Creative Director at s/ks, was the speaker of the morning session on “Creative Thinking: how to develop your idea”.

He stated that “Creativity is a work ethic, something not always understood by those who haven’t picked up a crayon since childhood. There are methods that can be learned to making the most of your creativity, whether that’s branding, advertising or product, meaning “Leave it to the creatives” is not a valid excuse.”

This masterclass started with a run-down of the tools, techniques and thinking to get the creative process going, and was interspersed with fun and practical exercises and activities to open the creative juices tap, and help the participants to work out how to deliver their message and sell their products.

In fact, in the first exercise the speaker ask the audience to create their manifesto answering the question why they should be creative.

Some answers of the participants can be seen below:

  • Bring joy
  • Life is more exciting

Figure 21 Masterclass on Creative Thinking by Karl Smyth

The speaker explained the importance of knowing the clients, questioning matters. In order to know better your clines it was suggested to provide talks in depth with clients. Afterwards, the practical exercise was proposed: “Question game”. Two participants were asked to provide the questions and another answered by providing other questions.

Example of the game:

Participant 1: How are you today?

Participant 2: Why do you ask?

Participant 1: Where you go?

Participant 2: Why do you think it’s important?

Participant 1: Why do you ask questions?

Participant 2: Why you do not answer questions?

Participant 1: Why do you think I don’t what to ask?

Figure 22 Question game

This practice has shown how it can be important and at the same time hard to ask question.

In fact, the comment of one of the participants was: “Now it is difficult to be creative after seen this game”.

The speaker has also noticed that a big problem can be how to start: “Blank paper is terrifying. It’s hard to start”. After the brainstorming on this theme, the participants proposed some ideas on “how to start”:

  1. Deferent judgment.
  2. Encourage wild ideas (it leads to a creation)
  3. Build on the others’ ideas
  4. Stay focused on the topic
  5. One conversation at a time
  6. Be visual (use a whiteboard, draw the things)
  7. Go for quantity

The mentor stressed the audience attention on the objective that they want to achieve in their projects and how it is important to have right objectives.

He also proposed some tools that can help to arrive to the right objectives: sketchbook, observation, research, open mind, pen and ink, other people, post it, white board…

Another exercise was dedicated to a creativity part. Participants were ask to work in pairs and draw the potential logo and another person had to modify it. Speaker comment: “Look at one thing and see another”. The next Figure represents an exercise.

Figure 23 Creating logo exercise

Another two exercises were provided by mentor in order to develop participants’ creative skills.

Exercise 1. Create a sentence for the beer bottle in order to help people to start a conversation in the bar.

Examples from the participants:

  1. Do you love the similarity of drinking and make love?
  2. Which local beer I should try?
  3. Have you been to this place before?
  4. Are you the most beautiful person in the world or its bear talking to me?
  5. I am not a veggie
  6. Where are you from?
  7. Beer taste batter in a good company

 

Exercise 2. Create an advertisement for Absolute Vodka bottle, which will recall your hometown, region.

This exercise taught participants how to create an ad campaign for their product. The results of this exercise can be seen next.

   Figure 24 Ad compaign concept for Absolute Vodka

After the Masterclass followed the question session, where participants could ask questions to the speaker.

Participants were curious about the following topics:

  • When did the speaker realize he was creative?
  • What are the costs for design of a prototype?
  • Processes for the cost?

The Masterclass was assessed as satisfying which can be seen from the questionnaire provided in Chapter 5.

4.3     Workshop

During the afternoon Aneesh Zutshi, Invited Assistant Professor at Universidade Nova de Lisboa and Project Manager of a Start-up Europe EU project, DIGISTART, held the workshop session on Business Model and Value Proposition – A self-reflective approach

Figure 25 Workshop on Business Model and Value Proposition by Aneesh Zutshi

The key to a successful alignment of the Business Model is to deeply understand the customer. While most Entrepreneurs feel they clearly know what the client wants, they often approach the market with their own bias of what they expect the customer to want. This is why despite nice spreadsheet numbers and growth projection many start-ups discover too often late after expensive product development cycles, that they are not in alignment with customer needs.

In this workshop, two complementary approaches were provided to empower the entrepreneur to closely approach the market and develop their products that customers will love.

  • The External Approach – A powerful way is to implement Design Thinking and Lean Start-up Methodology. These approaches involve deeply understanding the customer, empathize with him(/her), understand his pains, and what is he looking for. Only when the entrepreneur can put himself in the customer’s shoe can he open himself to opportunities that exist. This often goes beyond the ideas that the Entrepreneur had in mind beforehand. Once the ideas are formed, quick testing and developing of a rough MVP is recommended that can be tested by clients. Using a methodology of rapid customer testing and prototyping can greatly enhance the Entrepreneur’s understanding of the Market and keep him connected with his clients’ needs. In this workshop, it was explored through examples how these principles can be applied.
  • The Internal Approach – Most business approaches have focused on external actions and methodologies often ignoring a key success factor. This is the internal state of the Entrepreneur and his organization. Most business leaders attribute their success to the honing and sharpening their skills of intuition and connecting to their deeper sources of internal learning. A mind that is peaceful, open, self-confident and passionate about the endeavor is far more likely to succeed than a mind that is impatient, doubtful, and fearful. It is possible to bring in positive thoughts and beliefs, and connecting our inner passion with the work that we do. Using  Theory U (4) which uses tools like mindfulness, we explore how to enhance our intuitive abilities, practice deeper listening abilities and developing leadership qualities.

The Workshop as well as a Masterclass was accompanied by practical part and exercises.

In the first exercise, the speaker has introduced 4 pillars in order to assess the business that will be run:

  • Need;
  • Frequency;
  • Barriers;
  • Scalability-

The task for the participants was to describe their projects according these 4 pillars.

As one of the i3 tools used in Self-Assessment Toolkit created by i3 team for helping assessing the projects’ impact is Business Model canvas the speaker has introduce the audience to this methodology and participants were asked to complete business model canvas regarding their projects. Example of Business Model Canvas can be seen in the figure bellow.

Figure 26 Business model canvas

A part of business model canvas the Lean Canvas was introduced to the participants as it was said before. One of the participants complete the exercise to fill the data about his project in the Lean canvas. The example provided by Krishna Chandramouli from Venaka Media can be found in the figure bellow. Krishna has provided example of the linguistic platform that helps people, mostly tourists translate easily the text.

    

Figure 27 Example of Lean canvas and presentation of complete Lean Canvas by one of the participants

After the presentation, the participants had opportunity to ask questions to Krishna, for instance about cost estimation.

The advice of the speaker was not to wait until the end stage of production of a prototype, but introduce the idea to the client even if the prototype is not finish yet in order to receive their feedback about the product. Not always, the entrepreneurs are aware of market reality.

The second part of the Workshop was dedicated to self-reflection. The speaker has introduced different techniques that help to estimate ourselves. The exercises in this part were dedicated on self-comprehension, for instance, the participants were asked to think about their personal strength and weaknesses.

At the end of the workshop, the participants had a question session with the speaker.


5.          Outputs of Masterclass and Workshop

The result of the Workshop can be considered as positive, due to the feedback that was achieved at the end of the event day.

In order to improve the quality of future activities, as performed in the 1st workshop and masterclass, an evaluation form to assess the satisfaction of the participates towards the session, was distributed. Evaluation was categorized into 5 aspects of the event: Speakers; Content; Expectation delivery; Event location; Catering (Annex 4 – Evaluation Form).

Below are the results that we were able to collect:

 

  1. Selection of speakers

Excellent: 7
Good: 2

Comments collected:

The speakers were knowledgeable and experts from the said area

 

  1. Program content

Excellent: 5
Good: 4

Comments collected:

Instead of half a day sessions, multiples lectures of shorter duration

 

  1. Did you receive the information that you expected?

Yes: 8

No: 1

Comments collected:

I expected something more in the morning

 

  1. Event site

Excellent: 1

Good: 4

Fair: 2

Poor: 2

Comments collected:

Very cold”; “Cold”; “Too cold. No indications”; “The university offered easy access”; “Rooms were a bit cold

 

  1. Catering

Excellent: 3

Good: 5

Poor: 1

Comments collected:

Coffee was cold in the afternoon

 

Additional comments:

 

Thank you! The interactive participation was nice

Looking forward to next sessions

Please send an email to participants with the slides presented if available

 

Suggestions for future events:

More lectures compressed into one hour slots and more participation from users

 

From the results the overall level of satisfaction of the participants in this 2nd workshop and masterclass. The main critic was to the venue, chosen by the consortium to be the same as NEM Summit 2016, since the rooms were too cold as is an old building.

During the workshop, it was kept a live tweeting to i3 and try to generate more engagement on the twitter account. A total of 12 tweets where posted, generating 4,037 impressions and 118 engagements (retweets, clicks, replies, follows and/or likes). Besides, any other relevant tweets where retweeted and i3 twitter account engaged with other relevant stakeholders (e.g. NEM, Media Future EU, ICT-19 projects, speakers, participants).

The presentations from both the masterclass and the workshop can be found on i3 project website: http://www.i3project.eu/workshops/2-workshop-and-masterclass-presentations/#more


6.          Follow-up action plan

Follow up action plan contributes further to the project’s objectives. The next step will be to organize a webinar with ICT-19 projects and start-ups in order to present the final version of Self-Assessment Toolkit, explaining how it works and receiving the feedback on its functionality. This activity is foreseen at the end of January 2016.

Conclusions

This document represents a report on the second workshop organized by i3. The workshop and masterclass were organized as an important mentoring activity with ICT-19 projects, start-ups and researchers as an objective of first year. The masterclass and workshop provided an opportunity to discuss relevant subjects for media content and convergence projects with a wide range of organizational and individual stakeholders. The topics provided in the event were: Creative Thinking and Business Model and Value Propositions.

Organising i3 event together with NEM summit permitted to obtain the desired audience, not only ICT-19 projects, but also media sector actors. Moreover, by means of interactive sessions, the participants had chance not only become more aware of discussed topics, but also to practice the things learned. I3 was able to collect important feedback, allowing the consortium to draw important lessons for the further improvement of i3 activity. Collected feedback demonstrated that participant remained satisfied by provided event. Next steps will be to organise a webinar in order to present and validate the final version of Self-Assessment Toolkit together with ICT-19 projects.


Annex 1 – Agenda

8.30-9.00 Registration and Welcome

9.00-12.00 Masterclass on Creative Thinking: how to develop your idea by Karl Smyth

12.00-13-00 Lunch

13.00-16.00 Workshop on Business Model and Value Proposition by Aneesh Zutshi

16.00-16.30 End of session


Annex 2 – List of participants

*List of participants has been removed for user privacy reasons.


Annex 3 – Speakers’ Short CV

Karl Smyth is the creative director and founding partner of new creative agency s/ks, and winner of several Irish and European awards for design and art direction. He loves his clients, which have included global multinationals like Coca-Cola, Pfizer and Telefonica, to tech start-ups on a shoestring budget. He is also founder of Project Beckett, which aims to help new authors get their work into the public eye, and is writing a black comedy for television. Karl is an admirer of Dutch graphic design, and a lover of Danish pastries, Ethiopian coffee and the New York Times crossword.

Dr. Aneesh Zutshi is working as an Invited Assistant Professor at Universidade Nova de Lisboa. He is the Project Manager of a Startup Europe EU project, DIGISTART where he has closely worked with Students and Startups helping them develop Business Model and helping them align their ideas and goals. He is also the founder of passionise.com where his focus has been on helping startups and organizations bringing passion, motivation and empathy in their work culture towards greater flow and strategic alignment within the organization.

Annex 4 – Evaluation Form

In order to improve the organization of future events, the i3 project would like to get your input about this event.  Please help us by completing the following information.

 

  1. Selection of speakers: Excellent    Good    Fair    Poor

Comments:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

  1. Program Content: Excellent    Good    Fair    Poor

Comments:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

  1. Did you receive the information you expected?            Yes              No

Comments:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

  1. Event site: Excellent    Good    Fair    Poor

Comments:_____________________________________________________________________________________________________________________________________________________________________________

 

  1. Lunch and coffee breaks: Excellent    Good    Fair    Poor

Comments_____________________________________________________________________________________________________________________________________________________________________________

 

  1. ADDITIONAL COMMENTS

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

  1. SUGGESTIONS FOR FUTURE EVENTS

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