Media Road: establishing the Media Sector for long lasting innovation

Media Road: establishing the Media Sector for long lasting innovation

Media Road is an ambitious innovation and policy project for Europe by Europe. Funded by the European Commission it will bring together the expertise of European media interest groups.

Media Road will pool the expertise of the sector to challenge the sector, become more innovative, competitive and foster a ‘startup mentality’ with the aim of creating better content and better delivery for consumers and ultimately “reshaping the way organizations collaborate and deploy new ideas in the market”.

Partners include leading  European Broadcasters EBU, BBC, RAI, and the Association of European Radios, alongside The European Coordination of Independent Producers, research bodies and media thinkers  IRT, EPFL, IMEC and of course the startup technologies disrupting the sector.

Media Road will create multiple opportunities for the research, development and testing of pioneering technology platforms and create a network of incubators for collaboration and innovation across Europe.

The Media Road Project Launch and VRT Cretive Circule event will take place on 9th October 2017, 1030 – 1700, Brussels.   For more Information and registration visit: https://www.ebu.ch/events?unit=european-affairs&tab=upcoming-events&eventType=conference

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